On December 8, in a joint pep assembly of all students, faculty and staff from both McAuley and Mother of Mercy High Schools, the school colors, mascot, logo and tagline were revealed for the new Mercy McAuley High School, which opens in August of 2018. The new school's official colors are orange, white and gray, with orange serving as the primary color. The school's mascot is the wolf. The new school's logo is shown above, and the school tagline is: Opening Hearts. Opening Minds. Opening Doors. Please see the one-page "Identity Essentials" document HERE for an explanation of why these branding elements were chosen.
The Mercy McAuley Transition Committee partnered with Madison Design, a local branding agency based in Covington, Kentucky. Madison Design Co-Founder Jackie Roberto, a Mother of Mercy alumna, led the Mercy McAuley Transition Committee through a comprehensive process that began with extensive research and input from students, parents, faculty/staff, and alumnae from both school communities, along with prospective students and families as well as grade school principals. Both qualitative and quantitative research was conducted, along with a comprehensive competitive analysis. All of the data received helped the team develop the brand position and ultimately, the visual expression of the brand – logo, colors, mascot and tagline.
"We are confident that the brand effectively reflects the Mercy Charism and represents who we are, who we serve, and how we are different from other schools. We believe these branding elements will position Mercy McAuley for success for many years to come," said Tom Otten, Chair of the Mercy McAuley Transition Committee. "We are grateful to Jackie Roberto and her team of branding experts at Madison Design for leading us through a very thorough and systematic approach to Mercy McAuley's brand development, and we thank the many individuals who provided valuable input and feedback throughout the process."
"The new school will be an amazing growth opportunity for young women," said Jackie Roberto, Co-Founder, Madison Design. "Therefore, it needs a bold, innovative and unique identity to strategically communicate the essence of the Mercy McAuley education experience." Mercy McAuley High School, a new all-girls Catholic school sponsored by the Sisters of Mercy of the Americas, will open in August of 2018 at 6000 Oakwood Avenue in College Hill. The new school will bring together the best of two outstanding schools – McAuley High School and Mother of Mercy High School – taking their already strong academic, athletic and arts programs to even greater heights. Mercy McAuley High School will be led by Patty Ragio, President, and Connie Kampschmidt, Principal.